Is This New and Innovative Strategy Right for You? - ceopwr.com

Is This New and Innovative Strategy Right for You?

podcast

Tara Counterman

May 13, 2022

I know it can be tough to decipher if a podfunnel is the right business strategy for you. I have some qualifiers that will make it easier to determine this for you, your business, and your offer. Keep reading to learn more!

Having a Tested Offer

When you invest your time and energy into a Podfunnel, you’ll want to do so for an offer that’s been proven. So, this isn’t right for an offer that you’re currently testing or refining.

You need to have a clear idea of the transformation you’re providing and what the objections are. That means that you’ll need to have live launched your offer at least once, if not multiple times.

After each launch, send a survey out to collect feedback and build that library of information. You’ll also want to ensure that you’re delivering on your promised transformation, which can really only be done by launching a minimum of one time.

Verifying the Value of Your Offer

Next, you need to have something to back up the value of your offer. That is done well through client testimonials. You’ll want to ensure you have at least three raving fans that would be willing to sit down for a 30 to 45-minute interview for your Podfunnel.

The Right Price Point 

We really only work with offers that are high-ticket. That’s because low ticket offers are not something that people should have to work so hard to understand if it’s right for them, and you shouldn’t have to work so hard to sell them

We recommend offers of $997+ for a Podfunnel. This is something that your client will have to really show up for, which will make them more willing to do the work of researching the offer through a ten-episode pod funnel.

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The Logistics Behind Your Offer

From a logistical perspective, you need to make sure that you have the right things in place on the backend to bring on new clients. For instance, making sure you have a good onboarding process, a waitlist if you want to use one, and so on. You want to ensure that you can leverage the Podfunnel you create in a good way, and that means verifying that the systems and automation on the backend are properly in place/

Evaluate the steps of your process and optimize and refine them prior to committing to a Podfunnel. Hire people where you need to, train your people well, and just build a wonderful eco-system that allows you to serve your clients with excellence. You don’t want to fumble around in the background to keep up once you bring on new clients, so this is really important.

Invest Because You’re Ready: The Bottom Line

If you’re going to invest your time, money, and energy into creating a pod funnel, do so because you full-body feel like you’re ready for it. I know that this overview has helped you self-qualify yourself for a pod funnel – and I hope that it’s the right time for us to work together!

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Hi! I'm Tara!

Tara Counterman is the CEO of CEO PWR, the exclusive agency for entrepreneurs who are ready to take their rightful place behind the microphone and leave the rest to the professionals.

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Hi! I'm Tara, CEO and Founder of CEO PWR

When I say that innovation is one of our core values here at CEO PWR, I mean it. My team and I are constantly looking for ways to innovate — always unraveling why things aren’t working and looking outside the box for fresh ideas and perspectives.

And our idea for the PodFunnel™ was no exception.

The PodFunnel™ is our response to seeing countless PWR-house CEOs wasting SO much of their valuable time explaining their proven offers to prospects over and over again. 

We created this offer to help you save time and make selling out your high-ticket offers and services feel effortless — all while delivering an amazing experience for your prospects that makes investing in your offers a no-brainer decision.

We’re beyond proud to be the first agency to specialize in creating this specific, sales-focused podcast for our clients. 

My personal superpower? Becoming our clients’ full creative partner. I’m here to help you make sure that your PodFunnel™ is profitable, impactful, and fully customized to your business goals. And I’m honored to have such a talented team behind me to help us bring it to life.

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