EMPWRED is the only program that blends innovation, connection, and conversion, so you can finally have a podcast that builds trust with your audience and generates sales for your business. 

podcasting taught like this before
 

You’ve never seen

THAT’S EXACTLY WHAT I NEED! WHERE DO I SIGN UP?!

I knew that I wanted my podcast to generate leads, but I didn't realize how to do it. I had been alternating topics in my episodes because I didn't want to bore my audience, but you showed me that that was the exact wrong approach. I finally understand how to link the content of my episodes to what I'm selling.”

“It makes so much more sense now!”

— Chantelle Andercastle, The Aligned Action Podcast

Does the content hamster wheel have
       you on the                                            

verge of burnout?

It’s no secret that consistently creating high-quality content is one of the best ways to connect with your community and generate leads for your business.

But when did content creation get so overwhelming?!

Just when you thought you had a content strategy figured out, a new “must try” platform shows up on the scene, promising to get your business and offers in front of ideal clients.

To make matters worse, these platforms are focusing more and more on short-form content that disappears faster than you can say “TikTok”…

WHich
means...

 it’s harder than EVER for you to build and nurture authentic relationships with your community; the kind of relationships that turn into effortless sales. 

verge of

burnout?

Tell me if this sounds (painfully) familiar...

You (or your team) are spending way more time creating content for your business than creating money-making offers or serving your clients

Your reach and engagement on platforms that once worked for you are shrinking fast, to the point where you resent showing up at all

It feels harder than ever to build genuine relationships with your community, and it’s showing up in your numbers (your follower count, your email list size, AND your bank account…)

You’ve tried every new content trend — from dancing TikTok videos to Clubhouse chat rooms — and none of that hard work seems to be paying off

In other words, you know that something needs to change…

and podcasting feels like the answer you’ve been looking for.

YOU’RE IN GOOD COMPANY

There’s a reason that podcasting is more popular than EVER

People are consuming podcasts like never before. More than 1 in 3 Americans report listening to podcasts every month, and the average listener tunes in to up to seven shows a week

But those numbers probably come as no surprise to you. If you’ve landed on this page, you already believe in the PWR of podcasts. 

You know that a strategic approach to podcasting can help you:

Share your message, gifts, and passions with the world 
Reach more people on a highly-engaged, highly-intimate platform
Create valuable content for your audience on a consistent basis
Build and nurture a warm audience for your business
Consistently generate leads for your offers (who already know, like & trust you)

You’ve seen it done by others, so you KNOW that successful podcasting strategies exist...

You just haven’t been able to find them yet.

Share your message, gifts, and passions with the world

Reach more people on a highly-engaged, highly-intimate platform

Create valuable content for your audience on a consistent basis

Build and nurture a warm audience for your business

Consistently generate leads for your offers (who already know, like & trust you)

You need (and deserve) more than a guide on “how to launch a podcast”

But what these programs forget to teach you is how to make sure your podcast connects and converts.

From the necessary equipment & software to publishing on all the major platforms, the truth is that you have plenty of options if you want to learn podcasting from a technical point of view.

There are countless courses and programs out there that claim to teach you “everything you need to know” about launching your podcast.

And if you’re really going to pour all of that time, attention, and care into creating a podcast… don’t you deserve to know that it’s going to be worth your while?

That’s why we do things differently.

innovation

A strategic, profitable podcast has

Thinking outside of the box to identify fresh ways to make audio content work for your unique business, offers, and audience

THREE KEY INGREDIENTS:

Connection

Building and nurturing your audience through engaging content that builds trust, establishes relationships, and delivers a real impact

Conversion

Implementing proven content and marketing strategies, so you can effortlessly generate more traffic, leads, and sales

When you approach your podcast with intention, everything is different

Let’s be clear: your podcast can be profitable.

You can organically find perfect-fit clients for your business without selling your soul to 100+ social media platforms.

And you can completely master your content strategy while still leaving plenty of time to learn, grow, experience, and live your life!

Whether your show is just an idea or you’ve been running it for years now without much to show for it, the right strategies can help you leverage the PWR of podcasting to...

Generate leads
Maximize sales
Optimize your operations

Let us show you how.

When you approach your podcast with intention, everything 
Is different

A step-by-step program for CEOs who are ready to leverage the power of audio by launching and managing a podcast with strategy, profit, and innovation in mind.

Want to launch a weekly show

EMPWRED gives you a clear roadmap to plan and produce your podcast in as little as 14 days. From planning your first few episodes to nailing the tech and editing, we have every step covered.

Whether You…

Want to improve your existing show

EMPWRED will help you audit and optimize your existing podcast in as little as 1 week, so you can quickly maximize it with content and marketing strategies that prioritize lead generation and sales.

Are ready to think outside the box

EMPWRED will teach you how to repurpose your podcast content (so you get the most out of your time behind the mic) and introduce you to fresh, innovative ways to use audio content to supplement your business operations.

INTRODUCING

join empwred today

At CEO PWR, we’re known for our innovative approach to podcasting — and we’ve packed all of that expertise and knowledge into EMPWRED
.
Inside, you’ll identify new and exciting ways to use podcasting to generate leads, increase conversions, promote your business and streamline your client experience. 

In other words, EMPWRED does so much more than show you how to launch + manage your show

We’ll show you how the PWR of podcasting can be applied to:

Your email 
nurture 
sequences

Your 
launch 
strategies

Your 
evergreen 
offers

Your
freebies & lead magnets

Your
high-touch
services

Your client
onboarding 
process

Your 
courses 
& programs

Your marketing 
& promotion 
efforts

The possibilities are truly endless. All YOU have to do is absorb and let your imagination run wild.

I’M READY — JUST TELL ME HOW MUCH!

For the first time ever,

we’ve taken the strategies that deliver real results for our
done-for-you clients and put them into a single, self-study program.

SAY LESS — I’M IN!

I just finished my first launch working with CEO PWR and let me just tell you: we DOUBLED our launch numbers! Tara & I worked together about 2 or 3 months before we actually launched to plan + strategize the podcast messaging, the podcast episodes, and she gave me ideas I never would have considered on my own.

“WE DOUBLED OUR LAUNCH NUMBERS!”

— BEATRICE KAMAU, THE SELF LOVE FIX PODCAST

What’s

included

A huge part of successfully completing any project in our business is setting ourselves up for success from day one. That’s why, in this module, we’ll make sure you’re feeling 500% equipped to navigate this program and discover the podcasting strategies that work for YOU. 

MODULE 1:

Welcome to EMPWRED!

How to navigate this course depending on your goals and whether or not you already have a podcast

Success stories from entrepreneurs just like you, and what you can learn from their journeys 

How to assess your current content strategy to better identify what’s working, what’s not, and where key adjustments can be made

You’ve never seen podcasting taught like this before! In this module, you’ll clearly see what makes our strategic and intentional approach to podcasting so unique and learn how to best leverage it for your business, offers, and audience.

MODULE 2:

The CEO PWR Approach

About the importance of long-form audio content in a world that’s oversaturated with 10-second videos

Why innovation is so key to long term podcasting success and what that means for YOU

How you can use your podcast to generate leads, maximize sales, and optimize your operations

If you’re new to podcasting, this module will walk you through every single step of planning, producing, and launching your show. 

If you’ve been podcasting for a while now, you’ll use this module to audit, adjust, and optimize your existing show.

MODULE 3:

Produce

A strategic way to plan your episode content to ensure that your podcast is supporting your business week in, week out

Which tech, systems, and tools we recommend for producing a high-quality show

Industry best practices for everything from naming your show and designing a cover to editing and submitting your episodes

Your podcast is WAY more than just a podcast. In this module, we’ll show you how to fully leverage your show across multiple channels with a content repurposing strategy that feels aligned and easy.

MODULE 4:

Maximize

Examples of how to use your podcast based on how you currently market yourself

How to create strategic podcast ads that correlate with your episode topic and your current goals

How to plan your content in advance to fully support your launches or promotions

We want to introduce you to podcasting far beyond a weekly show. In this module, we’ll help you identify various ways to use podcasting to attract leads, increase sales conversions, promote your business, and supplement your other business operations. 

MODULE 5:

Innovate

How to leverage the power of podcasting to improve your launch results

How to create personalized paths for your podcast listeners, depending on their needs

How to enhance your funnels with podcast content

When and where to repurpose your episodes depending on where YOU (and your audience) like to show up online

How to schedule your recording and make it work for your busy lifestyle, so you can stay organized and consistent

How to create audio-based offers in your business

What a “Podfunnel” is and whether or not it will work for your business

How to enhance your services and client experience through podcasting

Here’s just a taste of what you’re going to learn:

Assess your current content strategy, regardless of whether or not you already have a podcast

The CEO PWR signature approach to podcasting and how it’s different from traditional podcasting

How to prepare before you record, including how to strategically plan out your content and keep yourself organized and accountable

The tech, systems, and high-level considerations you need before launching your podcasting or re-launching your new + improved show

How to get your podcast on popular streaming platforms, including Apple Podcasts and Spotify

Our top tips for editing your episodes in a way that won’t take hours each week

How to convert listeners into clients by carefully aligning your podcast content with the rest of your business goals and activities

Suggestions on how to get your podcast found including how to name your episodes, craft a compelling description, and SEO best-practices 

How to plan + record strategic podcast ads and which common mistakes to avoid

How and where to promote your podcast without adding a ton of more to-do’s to your (or your team’s) plate

Innovative ways to use podcasts in your business to attract more leads, increase your conversions, promote your business, and streamline your operations

WHERE DO I SIGN UP?!

Plus you'll get access to these exclusive bonuses

When it comes to getting your podcast found, standing out on social media is crucial. In this workshop, our in-house design and brand manager will show you how to get clear on your message and translate it through powerful design.

WITH ALICIA DOERRFELD

Design Workshop

No more relying on the almighty social media gods to get your content seen! In this workshop, SEO expert Lauren Taylar will show you how to get your podcast found on Google, so you can widen your reach and impact without any additional content creation.

WITH LAUREN TAYLAR

SEO Workshop

Having a profitable podcast starts with believing it can and will bring in clients. In this hypnotic meditation, you’ll begin to reframe your mindset around podcasting and develop habits that will keep you motivated and accountable as you launch and grow your show.

WITH TARA COUNTERMAN

Profitable Podcast Hypnotic Meditation

Innovation is our middle name! In this workshop, we’ll introduce you to a brand new strategy for leveraging the PWR of podcasts in your launch. Go behind the scenes as we reveal how we used a private podcast as a waitlist and learn how you can do the same in your launches.

WITH TARA COUNTERMAN

Private Podcast Waitlist Workshop

THe investment

The strategies we’re revealing in EMPWRED are typically reserved for our done-for-you-clients inside of multiple-four-figure packages...

But you can get access to them TODAY for just $297!

$297

JOIN NOW!

PAY IN FULL

$117

JOIN NOW!

3  MONTHLY PAYMENTS OF

$59

JOIN NOW!

6  MONTHLY PAYMENTS OF

BEST VALUE!

THE “HAPPY MIDDLE”

LOWEST UPFRONT INVESTMENT

I tend to be more ‘flowy’ and am right-brained (creative, intuitive), which means I often struggle with structuring my content and giving it an overarching plan. This helped me plan my content in a helpful way, without being overwhelming. I love the structure it gave me.

“I HAVE MORE CLARITY AND DIRECTION”

— CAITLIN PELLICCIA, THE SOULFULL LIFE PODCAST

Strategies so PWR-ful that we use them ourselves

A message from our CEO & Founder, Tara Counterman

When I think of podcasting, I think way beyond The Joe Rogan Experience or NPR.
 
Because the truth is, your podcast is more than a platform: it’s an intimate way to connect with your community and make effortless, aligned sales in your business.

Podcasting is the center of everything we do here at CEO PWR; not only in terms of how we serve our clients, but also in terms of how we promote, run, and streamline our own business.

In fact, we use podcasts to…

Generate leads through easily repurposable content (so I can sit down, record, and get back to spending time with my family)

Get found on Google by repurposing our content and leveraging the power of SEO

Close sales on our high-ticket services with an automated sales process that doesn’t involve a single sales call

Sell out our launches with strategic, intentional content that attracts and converts perfect-fit clients

Build community through an intimate form of content that doesn’t force me to spend hours each day on social media

Deliver a stellar client experience with easy-to-digest content that answers our clients’ & students’ questions whenever, wherever

And I truly believe that’s just the beginning. There are SO many ways to leverage podcasting, and my team and I are constantly testing and exploring new strategies… and we’re beyond excited to share them with you in this program.

We created EMPWRED to help you tap into all the ways that podcasts can make your business more profitable (and your life easier). 

I would love to have you join us inside.

EMPWR-ING you to step into 
your role as CEO     

ACROSS EVERYTHING THAT WE DO, OUR MISSION IS TO HELP OUR CLIENTS AND STUDENTS FULLY STEP INTO THEIR CEO PWR. WHICH IS WHY OUR GOAL WITH EMPWRED GOES WAY BEYOND TEACHING YOU HOW TO LAUNCH AND MANAGE YOUR OWN PODCAST.

FRANKLY, WE WANT YOU TO GRADUATE FROM THIS PROGRAM.

We want to see you apply these strategies and make the most impact with the resources that you have available to you right now, so we can get you to a place where your podcast is so profitable that outsourcing it to a team of professionals is the most natural next step.

I was feeling really all over the place with my podcast strategy. I didn’t know how to best leverage it for my sales and launching process. Thanks to CEO PWR, I was able to map out all of the content for my upcoming launch and understand how to best leverage my podcast for my listeners and my business. They really help you take your podcast to the next level, so it can be a powerful tool in your business.”

“I WAS KIND OF WINGING IT WITH MY PODCAST"

— HAYLEY DAVID, MONEY REBEL: THE PODCAST

The Superstar Solopreneur

As the person who wears #AllTheHats, everything you take on in your business has to be a valuable use of your time. That’s why we’re cutting through all the fluff to give you a clear, step-by-step system that sets you up for success from day one.

We’ve structured EMPWRED to make it as easy as possible for you to stay organized, stay consistent, and take action quickly. We want to show you how easy it can be to have a successful podcast, even with a production team of one!

For you, we recommend: Learn our signature Podcast PWR Approach and identify the best way for you to leverage podcasting in your business.

The Team Titan

Whether you and your VA are a dynamic duo, you have a stellar in-house team, or you’re already outsourcing to a podcast agency, we can guarantee EMPWRED will completely shake up your current podcast strategy (for the better!)

This program will teach you how to be more intentional with your content, so you can leverage your podcast during your launches, develop innovative uses for your audio content, and finally feel confident that your podcasting efforts will convert.

For you, we recommend: Diving straight into the content planning resources, so you can bring more strategy and intention to your time behind the microphone.

EMPWRED was designed
with two CEOs in mind   

COUNT ME IN!

I already have a podcast, is EMPWRED still a right fit for me?

I have a small audience. Can a podcast still work for me?

I’m brand new to business and don’t have any offers yet. Is podcasting right for me?

How long will it take me to launch my podcast? 

I have very limited time right now. Is there a “quick win” I can get from this program?

I don’t feel like I have time to commit to a podcast right now. Can EMPWRED help with that?

I need strategies and accountability. Does this program give me a clear roadmap to follow?

What if I have questions or want feedback?

Do you offer refunds?

I think I’d rather just hand over my podcast launch and management — do you help with that?

I already have a podcast, is EMPWRED still a right fit for me?

I have a small audience. Can a podcast still work for me?

I’m brand new to business and don’t have any offers yet. Is podcasting right for me?

How long will it take me to launch my podcast? 

I have very limited time right now. Is there a “quick win” I can get from this program?

I don’t feel like I have time to commit to a podcast right now. Can EMPWRED help with that?

I need strategies and accountability. Does this program give me a clear roadmap to follow?

What if I have questions or want feedback?

Do you offer refunds?

I think I’d rather just hand over my podcast launch and management — do you help with that?

YES! This program goes far beyond just teaching you how to launch a podcast. We’ll help you audit your existing show, get clear on your messaging, and fully align your content with your business goals. We’ll also show you some new, innovative ways to leverage podcasts in your business. We can 100% guarantee you’re not currently implementing all of these strategies ;).

I already have a podcast, is EMPWRED still a right fit for me?

I have a small audience. Can a podcast still work for me?

I’m brand new to business and don’t have any offers yet. Is podcasting right for me?

How long will it take me to launch my podcast? 

I have very limited time right now. Is there a “quick win” I can get from this program?

I don’t feel like I have time to commit to a podcast right now. Can EMPWRED help with that?

I need strategies and accountability. Does this program give me a clear roadmap to follow?

What if I have questions or want feedback?

Do you offer refunds?

I think I’d rather just hand over my podcast launch and management — do you help with that?

Absolutely — your podcast can be successful, intentional, and profitable even with a small initial audience. While it may involve a little bit more testing to find your “Goldilocks” message, the strategies you’ll learn in EMPWRED will help you launch a podcast that gets your business and offers in front of the right people.

I already have a podcast, is EMPWRED still a right fit for me?

I have a small audience. Can a podcast still work for me?

I’m brand new to business and don’t have any offers yet. Is podcasting right for me?

How long will it take me to launch my podcast? 

I have very limited time right now. Is there a “quick win” I can get from this program?

I don’t feel like I have time to commit to a podcast right now. Can EMPWRED help with that?

I need strategies and accountability. Does this program give me a clear roadmap to follow?

What if I have questions or want feedback?

Do you offer refunds?

I think I’d rather just hand over my podcast launch and management — do you help with that?

Podcasting can absolutely be beneficial for new business owners. That said, we recommend taking some time to flesh out your offers, your messaging, and your target audience before leveraging the PWR of podcasting to sell and scale them.

I already have a podcast, is EMPWRED still a right fit for me?

I have a small audience. Can a podcast still work for me?

I’m brand new to business and don’t have any offers yet. Is podcasting right for me?

How long will it take me to launch my podcast? 

I have very limited time right now. Is there a “quick win” I can get from this program?

I don’t feel like I have time to commit to a podcast right now. Can EMPWRED help with that?

I need strategies and accountability. Does this program give me a clear roadmap to follow?

What if I have questions or want feedback?

Do you offer refunds?

I think I’d rather just hand over my podcast launch and management — do you help with that?

You could launch your podcast in as little as 2 weeks! EMPWRED includes a 14-day launch plan, which can be executed in about 1-2 hours a day. Have a little less time to commit each week? Don’t worry — you can take things at your own pace!

I already have a podcast, is EMPWRED still a right fit for me?

I have a small audience. Can a podcast still work for me?

I’m brand new to business and don’t have any offers yet. Is podcasting right for me?

How long will it take me to launch my podcast? 

I have very limited time right now. Is there a “quick win” I can get from this program?

I don’t feel like I have time to commit to a podcast right now. Can EMPWRED help with that?

I need strategies and accountability. Does this program give me a clear roadmap to follow?

What if I have questions or want feedback?

Do you offer refunds?

I think I’d rather just hand over my podcast launch and management — do you help with that?

Absolutely! Particularly if you have an existing show, we recommend diving right into EMPWRED’s content planning lessons. This will help you reframe your approach to podcasting and start aligning your content with your business goals, launches, and other ongoing activities.

I already have a podcast, is EMPWRED still a right fit for me?

I have a small audience. Can a podcast still work for me?

I’m brand new to business and don’t have any offers yet. Is podcasting right for me?

How long will it take me to launch my podcast? 

I have very limited time right now. Is there a “quick win” I can get from this program?

I don’t feel like I have time to commit to a podcast right now. Can EMPWRED help with that?

I need strategies and accountability. Does this program give me a clear roadmap to follow?

What if I have questions or want feedback?

Do you offer refunds?

I think I’d rather just hand over my podcast launch and management — do you help with that?

We totally understand. Entrepreneurship is BUSY, and as business owners we’re often juggling a lot of things at once. But our approach to podcasting is different. We’ll show you how to use your podcast as the foundation of everything else in your business. 

With the strategies you’ll learn in EMPWRED, you can cut your content creation time in half, automate some of your systems, improve your internal processes, convert leads quicker (without sales calls), and more. There are so many ways you can leverage the PWR of podcasting to put time back on your schedule.

I already have a podcast, is EMPWRED still a right fit for me?

I have a small audience. Can a podcast still work for me?

I’m brand new to business and don’t have any offers yet. Is podcasting right for me?

How long will it take me to launch my podcast? 

I have very limited time right now. Is there a “quick win” I can get from this program?

I don’t feel like I have time to commit to a podcast right now. Can EMPWRED help with that?

I need strategies and accountability. Does this program give me a clear roadmap to follow?

What if I have questions or want feedback?

Do you offer refunds?

I think I’d rather just hand over my podcast launch and management — do you help with that?

You bet! We’ve carefully designed this program to give you clear steps to follow, no matter where you currently are in your podcasting journey. 

That said, we also EMPWR you to innovate, be creative, and put your own spin on things. We encourage you to take in the concepts, dive into the examples, and brainstorm on how you can best implement them in your business. 

In other words, we’ll guide you through… but we also know there’s no one-size-fits-all approach to podcasting, and we’ve given you plenty of creative liberties to discover what works best for you, your business, and your ideal clients.

I already have a podcast, is EMPWRED still a right fit for me?

I have a small audience. Can a podcast still work for me?

I’m brand new to business and don’t have any offers yet. Is podcasting right for me?

How long will it take me to launch my podcast? 

I have very limited time right now. Is there a “quick win” I can get from this program?

I don’t feel like I have time to commit to a podcast right now. Can EMPWRED help with that?

I need strategies and accountability. Does this program give me a clear roadmap to follow?

What if I have questions or want feedback?

Do you offer refunds?

I think I’d rather just hand over my podcast launch and management — do you help with that?

EMPWRED does not include any 1:1 or group support but you can always add intensives or other support options if you are craving more 1:1 support for your podcast!

I already have a podcast, is EMPWRED still a right fit for me?

I have a small audience. Can a podcast still work for me?

I’m brand new to business and don’t have any offers yet. Is podcasting right for me?

How long will it take me to launch my podcast? 

I have very limited time right now. Is there a “quick win” I can get from this program?

I don’t feel like I have time to commit to a podcast right now. Can EMPWRED help with that?

I need strategies and accountability. Does this program give me a clear roadmap to follow?

What if I have questions or want feedback?

Do you offer refunds?

I think I’d rather just hand over my podcast launch and management — do you help with that?

No. Due to the downloadable nature of this program, and the fact that we teach proprietary, innovative, won’t-see-anywhere-else strategies inside, we do not offer refunds for this program.

I already have a podcast, is EMPWRED still a right fit for me?

I have a small audience. Can a podcast still work for me?

I’m brand new to business and don’t have any offers yet. Is podcasting right for me?

How long will it take me to launch my podcast? 

I have very limited time right now. Is there a “quick win” I can get from this program?

I don’t feel like I have time to commit to a podcast right now. Can EMPWRED help with that?

I need strategies and accountability. Does this program give me a clear roadmap to follow?

What if I have questions or want feedback?

Do you offer refunds?

I think I’d rather just hand over my podcast launch and management — do you help with that?

You bet! You can find out more about our done-for-you services here.

Got questions? We've got answers.

You could continue dancing and pointing in front of your ring light, crossing your fingers, and praying to the algorithm gods that your next Reel will finally go viral…

Or you could commit to EMPWRED today and have your (new or new + improved) podcast up and running in as little as two weeks.

(Spoiler alert: Only ONE of those options allows you to leverage a platform that connects with your audience on a deep, intimate level that connects and converts.)

Are you ready to completely change the way you create content in your business?

At this point, you have a choice.

I’M READY — LET’S DO THIS!