How an intentional podcast can simplify creation, attract leads, and give you your life back.
Creator of the Profitable Podcast School, CEO of the Profitable Podcast Company and The Podfunnel Company, and inventor of the Podfunnel.
I believe your podcast is more than a platform: it’s an intimate way to connect with your community and make effortless, aligned sales in your business.
Podcasting is the center of everything we do here at the Profitable Podcast Company–not only in terms of how we serve our clients, but also in terms of how we promote, run, and streamline our own business.
As a homeschooling mom of two, who values real life, real food, and real connection I know how valuable your time, effort, and energy is. You can grow a successful business without selling out to the social media gods...and a podcast is an incredible way to do it!
— Chantelle Andercastle,
The Aligned Action Podcast
“I knew that I wanted my podcast to generate leads, but I didn't realize how to do it. I had been alternating topics in my episodes because I didn't want to bore my audience, but you showed me that that was the exact wrong approach.
I finally understand how to link the content of my episodes to what I'm selling.”
“If you are thinking about working with Tara and her team - jump on it! They are innovating the podcast game every single day and im so grateful they manage my show. They took my podcast from just recording audio content to a strategic marketing machine.”
I feel like my podcast is finally getting the star treatment she deserves and needed! And i've had 3 people so far pre-enroll to my upcoming membership even though the launch isn't until next month!
— TAYLOR SLANGO,
ALIGNED & AMBITIOUS RADIO
When I first launched my podcast I was so excited! I knew I needed to show up in a big way for my audience & that podcasting was the answer. But I didn’t realize how hard it would be to show up consistently. I was releasing episodes here and there when I could, but my downloads were starting to drop. I didn’t have the energy to deal with the back end anymore.
That is when Tara & her incredible team at the Profitable Podcast Company stepped in and really helped elevate the entire show. We relaunched, improved quality, and implemented a real sales priming strategy. I was blown away by the results & I quickly reached my 10,000k download goal.
“OMG Tara…I just booked a business breakthrough call from my ONE podcast commercial. Ya-know the one you told me to do?!?! Legit shook. I recorded the commercial, charged $297 & Boom. I have NEVER met this person. But i’m exicted to try this out.”
— Helen
I feel a lot more in control of my message, my topics and feel confident it all contributes to the bigger picture of my business
The Podcast Makes sales a full body f*ck yes for a $3k program without a sales call!
Hiring you to train my team was one of the best investments I've ever made in my business. The podcast is going to be 100X easier and so will my life, thank you!
— Kela Robinson smith
"Thank you so much Tara Counterman! I found you on Pinterest and took your course and my podcast, The Hormone P.U.Z.Z.L.E Puzzle podcast is launching Sept 1 and we already got approval from Itunes. This course was exactly what I was looking for to help me go from "I want to do a podcast" to launch in about 8 days. Thank you so much!"
This is why I am so happy to pay you, because you guys don't just do them to do them. If you realize there is a better way or there is something to play with. I can't say enough about how much I just appreciate the insight so that speaks volumes to me.
I just need you to see this whole thing. Read this application info and then read the response in full. I know that sales for me because of my podcast gets to be just...I don't have the word. Like it is the ultimate fulfillment. The mission was truly to build a life that I want but also make it possible for others and you nudging me along the whole way to start this podcast and ultimately making it possible is a profound part of this ripple effect. It quite literally could not have been done without you. You were an instrumental piece.
“It makes responding (the podcast) meaningful and super quick and I know it nurtures better than the DMs anyway. I think people trust a voice more than words. Inflections and tone and stuff. I get so many answers on my enrollment that they trust me verses other courses that seem scammy.”
— ARIEL SCHIFFER,
THE DREAMER’S LOUNGE PODCAST
When I came to Tara, I really wanted to set up my podcast in a really strategic way. Podcasting is always something I wanted to do, but I wanted to make sure that I was doing it the right way and having the best approach for me. It was a no-brainer to get her brain on my ideas.
The entire experience was flawless and we got so much done. I can’t say enough good stuff about Tara. She knows her stuff and she’s the absolute go-to when it comes to podcast production, strategy, and everything behind it. It’s so evident that she wants every single person she works with to have an experience catered to them.
PS I am already making money from this podcast launch.
Someone found me on insta from the giveaway post, went through my funnel, and bought my course.
“And while you can say ads get more people here, you can also say the podcast gets them to buy”
— Kelly Dunlap
I had a discovery call with a lady who is in my Facebook Group. We hopped on a Zoom call and I asked her how she heard about me. She said, "I found you on my Podcast app and it is my FAVORITE!" She signed up for my program!
She probably never would have heard about me and my program if I didn't have a podcast! I just wanted to say thank you!
Woke up to another enrollment! From someone I've never spoken to that I don't recognize!
— KATIE FERRO,
PROFITS + PROSECCO: THE PODCAST
“Tara’s team has been the best hire in my business. I use my podcast like Frank’s red hot... I use that shit for everything. It nurtures and converts my lurking audience, it attracts new people to me, it handles my sales efforts, and combats objections...
If you have a business and a message and you want to literally speak and have it accessible in the simplest form - you need a podcast. If you want it done well, you need Tara and her team.”
Out of 244 Applications for her signature programs:
Katie Ferro is a Profitable Podcast Company client and utilizes her podcast as her main way to market her business, nurture her audience, and sell. On top of her bookkeeping and coaching business she is a single mom of 3 small kiddos and focuses on building a business that supports the life she wants to create for her and her family.
She provides exceptional value inside of her podcast, highlights stories, and isn't afraid to make the ask. We asked Katie to track how her podcast was impacting her bottom line. Check out these incredible stats she provided to us.
“Tara’s team has been the best hire in my business. I use my podcast like Frank’s red hot... I use that shit for everything. It nurtures and converts my lurking audience, it attracts new people to me, it handles my sales efforts, and combats objections... I think people trust a voice more than words...
If you have a business and a message and you want to literally speak and have it accessible in the simplest form - you need a podcast. If you want it done well, you need Tara and her team.”
— Beatrice Kamau,
The Self Love Fix Podcast
"I just finished my first launch working with the Profitable Podcast Company and let me just tell you: we DOUBLED our launch numbers! Tara & I worked together about 2 or 3 months before we actually launched to plan + strategize the podcast messaging, the podcast episodes, and she gave me ideas I never would have considered on my own."
“I really don’t think podcasting has the reputation to represent what YOU turn it into. Podcasting with you is just different. I feel like people see it as an expense rather than an investment designed to get you an ROI. Hiring you is not like hiring a VA or designer. It's like hiring an ads manager. Especially with the blogs & social media.”
Whenever I get those cold DMs asking how much id love to fill my calendar with sales calls I break out in hives. No. Thanks. I much prefer seeing application to enrollment citing my podcast before Ive even checked my email. XO happy 2 year client of the Profitable Podcast Co.
“When it comes to ROI my podcast is immeasurable. It’s the most powerful form of marketing and sales I have."
“It just never gets old. This was a pay-in-full auto-enrollment tonight while I was trick or treating with the kids ♥️”
Okay, the coolest thing happened to me today! I had someone who booked an intro chat with me and I have high end offers. The whole time she kept saying that she is listening to my podcast and just hanging on every word. She was so excited to talk to me.
She kept citing the podcast and literally just talked her way into working with me. It was the easiest and most effortless sales conversation I think I have ever had!
— MEGAN YELANEY,
THE #PRETTYAWKWARD ENTREPRENEUR PODCAST
Before working with the Profitable Podcast Co, my podcast was kind of a hobby. I wasn’t seeing sales, I wasn’t seeing consistent growth, I wasn’t seeing an increase in downloads. I wasn’t using it as an incredible connection tool for my audience, an incredible way to drive sales or to nurture those leads and build that know like trust factor for my high-level programs.
Now, my podcast is such an incredible connection piece for building trust. But the thing that CEO PWR does so well is to help you look beyond that. They want you to connect with your audience, but they also want you to make money from your podcast. And that’s been so huge.
— Caitlin
I just finished going through it for my business and my podcast, and it was such an incredibly helpful tool for me, especially since I lean more towards less structure, just creativity, the feminine, like go the flow, the woo woo kind of stuff.
I felt like the content planner was a really great balance to where I'm at naturally. It gave me the structure and the strategy that I need to, to balance my side, but also to hold that creativity and give it more direction. I thought it was really great for if you have an offer that you're launching, to really break it down and think through each phase and your goals for each phase and the content that you wanna share for each phase.
And even if you're not launching something, I have ongoing clients that I'm enrolling for coaching, and it still was incredibly helpful for me to give me that strategy and structure. And for me, I know this is something that I'll go back to when I decide to launch a course or some other offer.
You can go back and re plug in everything and work through it all. And it's a great resource that you can just use over and over again, depending on if you're offering something new, or launching something new.
I just thought the questions were really helpful in helping you drill down Exactly. What you needed, what your listeners would need to launch an offer.
And so I don't have enough good things to say about it. I'm so grateful to have this tool and be able to reuse it.
-Jeffery Gitomer
Sell or die podcast
When I say the words, Tara Counterman, what comes to mind?
You probably don't know, just like we didn't know, but now if we say the words, Tara Counterman, we have profitable podcasting. As a result of it, Jennifer and I have been doing Sell or Die for more than three years and didn't really have the results we were looking.
Even though we had 2,500,000 downloads, it wasn't what we wanted in terms of outcome. Tara came in, reviewed our entire program, cut our workload by 80%, increased our downloads.
It was absolutely unbelievable. She made us a productive, profitable podcast, and she can do exactly the same for you.
Please connect with Tara. She will help you turn your $0 Podcast into profit, productivity, and notoriety. Go for it.
- Haley David
Money Rebel Podcast
I was feeling really all over the place with my podcast strategy. I didn’t know how to best leverage it for my sales and launching process. Profitable Podcast Co helped me map out all of the content for my upcoming launch and understand how to best leverage my podcast for my listeners and my business. They really help you take your podcast to the next level, so it can be a powerful tool in your business.”
“I’m so impressed with the blog element. You don’t talk about it enough. Im using it to write emails now and I LOVE it and i know it’s ranking on SEO. People google and find my program and I believe its through the blog.
And we will send our free audio training Secrets to a Profitable Podcast right over to your inbox!