There's a new way to sell to your audience...
and the very
It actually saves you time and delivers an incredible first impression that leaves prospects wanting more.
That’s the PWR of a Podfunnel®.
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How would it feel to only take sales calls from
with prospects who were already a
Part of being a PWR-ful CEO means recognizing just how valuable your time is.
When you’re busy bringing your impactful vision to life, you have better things to do with your time than:
"HELLS YES"?
Spending 30+ minutes getting to know a prospect who only wants to “pick your brain” and has no intention of actually investing in your services
Overcoming the same objections over and over again in drawn-out DM convos and email threads
Taking sales calls with leads who aren’t a match for your services, your vision, your values, or your boundaries
(or ditch them completely?)
You deserve better.
(And so do your prospects)
Pre-qualified your leads, so you were only connecting and working with dream clients?
Fully empowered your prospects to make fully-informed buying decisions (without asking endless questions)?
All while creating MORE time, space, and ease in your business?
What if we flipped that script?
What if your business had an intentional sales strategy that:
The way we consume content is changing - and your sales strategy
On average, only a third of webinar registrants actually show up live.
The average completion rate of 5-day challenges is less than 5%.
96% of your website visitors aren’t ready to buy.
As of 2020, only 24% of sales emails are opened on average.
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The short &
sweet of it?
YOUR DREAM CLIENTS ARE BUSY.
They don’t have time to sit in front of a computer screen watching a 60-minute masterclass, endlessly scroll through a sales page or social media, or desire to get on long, drawn out sales calls just to find the information they need.
It's time to change the way you reach, connect with, and sell to your audience.
SURE, TRADITIONAL SALES STRATEGY WORK. BUT WHAT IF THERE WAS SOMETHING THAT WORKED BETTER?
Here are just a handful of stats that showcase the pure magic of audio content:
Your audience is already listening: 39% of small and medium-sized businesses owners are podcast consumers
It’s their preferred way to consume: People report choosing podcasts because they can listen when and where they want, on-demand
Listeners want to buy: 54% of podcast consumers are more likely to consider purchasing after hearing a podcast ad
Retention rates are higher: On average, podcast listeners listen to 80%+ of a show
You get more 1-on-1 time with leads: Listeners spend an average of 6 hours and 37 minutes listening to podcasts every single week
It's time for an easier, more intentional sales strategy that's built for your audience, their life, and the way they want to be sold to.
Podfunnel® Production
by CEO PWR
introducing...
A DONE-FOR-YOU SALES PODCAST THAT CLOSES HIGH-TICKET CLIENTS ON AUTOPILOT.
What exactly is a Podfunnel®?
The Podfunnel® is completely changing the way that service providers, agency owners, course creators, and coaches make high-ticket sales in their business.
These 10-episode podcasts are intentionally created to prime, nurture, and inform your prospects, so you can convert inquiries into HELL YES clients without any additional content creation or selling.
Here’s how it works, in 3 simple steps:
STEP
You record 10 digestible podcast episodes that meticulously cover the details you’d normally rinse and repeat on sales calls, with some powerful social proof and sales psychology sprinkled in. (Don’t worry — we tell you exactly what to say to convert buyers for your unique offer.)
1
STEP
You publish your Podfunnel® and, with our help, ensure it gets in front of your ideal prospects when and where they’re actively looking for your solution. They listen, get answers to all their burning questions, and make an informed decision on their own timeline.
2
STEP
At this point, filling out the application or booking a sales call is just a formality (if it’s even necessary at all). You and your team are only interacting with leads who align with your values, understand your process, and are prepared to make an investment.
3
Your Podfunnel® is the
your business could ask for.
WITH A PODFUNNEL®, YOU CAN:
even before someone becomes a client (and leave them wondering what it must be like to actually work with you!)
Deliver a wow-worthy experience...
by fully communicating the features, benefits, and boundaries of your offer ahead of time, helping you consistently delight your clients.
Set crystal-clear expectations...
clients who are ready to commit, don’t even blink at your prices, and fully fit the vibe and vision of your business.
Attract and close only the dreamiest of clients...
because you’re exclusively building relationships with qualified leads, instead of wasting hours each week on sales calls and DM conversations that lead nowhere.
Reclaim your time...
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Here's everything you get when you work
with CEO PWR to create your Podfunnel®
What's Included
Once we’ve outlined your Podfunnel®, you’ll sit down to record 10 episodes. That’s it! No weekly commitment necessary. Simply hand over the recordings and we’ll take care of the rest! Each episode will be professionally edited and optimized for your ideal listener, so we can create a binge-worthy Podfunnel® with informative, to-the-point episodes.
10 PROFESSIONALLY-EDITED EPISODES
In this strategy session, we’ll intentionally select the best topics for your Podfunnel® episodes to make sure we’re positioning your offer in the right way and giving your prospects all the information they need to make the best decision for them.
90-MINUTE INTENSIVE
Just like any sales strategy, follow-up is key to the success of your Podfunnel®. We’ll create a fully-automated email sequence that emphasizes the biggest WOW moments from your episodes to keep prospects coming back and to ensure we’re speaking to their unique pain points and needs.
INTENTIONALLY CURATED FOLLOW-UP EMAIL SEQUENCE
On-brand, scroll-stopping graphics are a must if you want to deliver a stand-out first impression. That’s why we’ll create a solid brand for your Podfunnel® — including a style guide, cover image, and logo — that echoes the rest of your branding (and consistently makes it look like you have your shiz together).
CUSTOM PODFUNNEL® BRANDING
To help you share your new Podfunnel® and organically convert followers into leads. (All while keeping things beautifully on-brand, of course.) You will also get 10 pieces of content based on your Podfunnel Formula + Goal to support attracting the right people in and get them listening.
SOCIAL MEDIA PROMO PACKAGE
A high-ticket, high-value service deserves a high-impact promo strategy. This fun promotional video is sure to bring that wow-factor, helping you increase the visibility of your Podfunnel® and bring in even more leads.
CUSTOM PODFUNNEL® PROMOTIONAL VIDEO
We’ll help you make sure your Podfunnel® is fully integrated into your marketing campaigns + business through 6 months of implementation support. It so excited to wrap up a big build like a Podfunnel® but then what?
Marketing Team Integration
And that's not all!
YOUR PODFUNNEL® PACKAGE ALSO INCLUDES:
Podfunnel® naming
Optimized episode descriptions
45 minute strategy call with your ads or marketing team
Interview guidelines for collecting five-star testimonials
Team training for funnel maintenance
The “Leveraging Your Podfunnel Guide” to support ongoing promotion
PodFunnel® naming
Optimized episode descriptions
Interview guidelines for collecting five-star testimonials
Team training for funnel maintenance
45 minute strategy call with your ads or marketing team
The “Leveraging Your PodFunnel Guide” to support ongoing promotion
We know that you + your business are unique!
Which is why we have developed 3 very specific Podfunnel® goals to support what you actually need and desire. (This isn’t your typical “follow the leader” plug n play strategy, these formulas have been tested and proven across our high-level DFY clients)
Optimized for:
The Cold Traffic
Converter
Converting cold traffic from ads
Brings heightened awareness to your client’s problems and strategically positions your offer as the best possible solution.
What it does:
Optimized for:
The Support Superstar
Converting warmer audiences
Supports your on-the-fence prospect’s buying decision for your done-for-you services OR live launches.
What it does:
Optimized for:
This vs
That
Helping prospects self-select your best-fit offer
Allows prospects to make the best choice for them between two offers delivering a similar transformation (such as a done-for-you service versus a DIY program).
What it does:
Brings heightened awareness to your client’s problems and strategically positions your offer as the best possible solution.
Supports your on-the-fence prospect’s buying decision for your done-for-you services OR live launches.
Helping prospects self-select your best-fit offer
Allows prospects to make the best choice for them between two offers delivering a similar transformation (such as a done-for-you service versus a DIY program).
$12,000
apply to work with us
The Investment
Your done-for-you PodFunnel® creation is a one-time investment of
“Investing in the Podfunnel® was one of the best decisions I’ve ever made in my business.”
“Marketing isn’t my zone of genius. But now I feel so equipped to leverage one core asset in a million ways. If you’re thinking about a Podfunnel®, I highly encourage you to do it. You get so much more than a podcast: it’s a marketing strategy that you can repurpose over and over again.”
Meet Ariel, a PWR-house CEO
whose Podfunnel® led to in sales in just one week!
six figures
Ariel came to us ahead of a big launch for her done-for-you course creation services. She and her team were already providing amazing results for their clients, helping them turn their braindumps into best-selling courses (with an ROI in the first 60 days!), and she felt that a Podfunnel® would allow her to clearly show those results and position her high-ticket services as a no-brainer investment.
Did it work? Well, the numbers kinda speak for themselves:
The Client:
The Podfunnel®:
The Offer:
Ariel Schiffer, CEO of Dreampro
The Outsource Your Course Podcast
Done-for-you course design
The Results
A $110,000 launch in just one week, including booking a $15,000 course design package within the first 24 hours of creating her Podfunnel™.
Booked 9 sales calls with pre-qualified leads who had already consumed her PodFunnel®.
78 downloads from purely organic traffic and searches, even before promoting her PodFunnel®, with 180+ downloads in just one week
“Thanks to my PodFunnel®, the sales calls from this launch were essentially just a formality and a way to get the clients’ kickoff information. It was a huge time-saver for me, and I loved knowing that they were coming to these sales calls ready to commit.
Even before the launch, I instantly felt more confident about our services after listening to the PodFunnel®. I could feel how effective it would be — that it would be a huge huge huge win and easily convert a lot of people. I didn’t see how someone could listen to it and NOT want to work with us. It made me want to pay myself to create a course, it was just so good.”
In her words:
HEAR THE FULL CASE STUDY
How is a Podfunnel® different from a
podcast?
traditional
If you’ve always wanted to create a podcast but hated the idea of showing up every single week, the Podfunnel® was literally created for you. With just 10 episodes, the amount of time you need to commit to your podcast is both limited and highly intentional, so you can trust that every second spent behind the microphone will have a direct ROI.
LIMITED TIME COMMITMENT
As a sales podcast, your Podfunnel® goes way beyond brand awareness or value-add content. We intentionally plan your podcast episodes to convert listeners into buyers, with purposeful content that overcomes objections, answers questions and builds stronger relationships with your prospects.
PROVEN ROI WITH A SALES-FOCUSED STRATEGY
From outlining your episode topics to launching your Podfunnel® with a bang, we’ll take care of every single detail. All you have to do is bring your genius, record a handful of episodes, and trust our team of experts to do the rest. Then sit back, launch with confidence, and watch the applications and payments roll in.
IT’S COMPLETELY DONE FOR YOU!
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Hi! I'm Tara, CEO and Founder of CEO PWR
When I say that innovation is one of our core values here at CEO PWR, I mean it. My team and I are constantly looking for ways to innovate — always unraveling why things aren’t working and looking outside the box for fresh ideas and perspectives.
And our idea for the Podfunnel® was no exception.
The Podfunnel® is our response to seeing countless PWR-house CEOs wasting SO much of their valuable time explaining their proven offers to prospects over and over again.
We created this offer to help you save time and make selling out your high-ticket offers and services feel effortless — all while delivering an amazing experience for your prospects that makes investing in your offers a no-brainer decision.
We’re beyond proud to be the first agency to specialize in creating this specific, sales-focused podcast for our clients.
My personal superpower? Becoming our clients’ full creative partner. I’m here to help you make sure that your Podfunnel® is profitable, impactful, and fully customized to your business goals. And I’m honored to have such a talented team behind me to help us bring it to life.
apply to work with us
A Podfunnel® is for you if:
You’re a service provider, coach, or consultant with a big mission and a drive to leave a trail of impact
You care deeply about the experience you deliver — and you know that the client experience starts long before there’s any exchange of money
You have a proven offer, with the five-star testimonials to back it up
You often find yourself wasting time on sales calls with prospects who simply aren’t a good fit for your offer (for any reason)
You’re ready to scale your offer with a totally streamlined sales process that converts inquiries into bookings on autopilot
It's time to bring more ease, intentionality and PWR to your sales strategy.
We’d love to work with you to create a custom Podfunnel® for your business, so you can turn subscribers into sales — effortlessly.
apply to work with us
Want to learn more about Podfunnels®?
Opt-in to subscribe to our Podfunnels Podfunnel® (so meta) and discover the magic for yourself.
