How to Streamline Your Podcast and Build Successful Business Partnerships
Welcome to CEO PWR The Podcast. My mission is to help you step into your CEO power!
Today I’m excited to have on Beatrice Kamau, the host of the Self Love Fix podcast. She’s a self-love and embodiment coach, an astrologer, and a lover of perfume & matcha green tea.
Ready to dive in to hear about her experiences working with CEO PWR and her work in this world?
Let’s get started on building successful partnerships!
Beatrice Kamau: Self Love Podcast Host and Coach
Beatrice is not only a host but a self-love embodiment coach. Her podcast was created to help people learn how to develop self-trust. Self-trust is a big embodiment and part of self-love.
Beatrice helps to understand deep levels of self-trust through intuition and facing childhood traumas that have been buried to have healthy relationships now and live thriving lives and not continue on autopilot. Her goal is to help you to trust your feelings and gain a sense of direction in your life.
Wondering why Beatrice chose the path of a self-love podcast host and coach?
In Grad school, she was a big perfectionist and didn’t fully understand why. Her desire to understand this more clearly led down a rabbit hole that brought her to her past. It brought her to her childhood and it was during this experience that she realized her childhood and her adulthood were related. Throughout her process, she discovered several tools for therapy and coaching.
“I was birthed from my own personal experiences. It changed my life and it saved my life and so I can’t just keep it to myself I have to somehow share with people.” -Beatrice
Was Podcast Host or Coaching First?
For Beatrice, these happened simultaneously, sharing knowledge with others along the way to serve others and help them.
With podcasting, it was front-facing.
“I was like, “I can figure it out”. It was all about the message and getting it out to others.” -Beatrice
What Did This Process of Starting Look and Feel Like?
Beatrice had the time at this point in her life, so she spent it on Google, reading ebooks, and was simply self-taught. She spent hours upon countless hours studying and learning. It was lots of research and lots of submitting.
What Did It Feel Like to Be Vulnerable and Open on Podcast?
In the beginning, it was hard because Beatrice didn’t feel confident so she would have little scripts. Then, she became less concerned about vulnerability and kept thinking about her message.
“I was in a bad place…I have to get “over” my fears because there are people who need some support and to know they’re not alone. This is what helped me put my stuff out there.” -Beatrice
“Keeping the focus on someone else instead of myself helped me.” -Beatrice
What is Your Heart Mission?
When we focus on our message versus being “viral” or a “billionaire”, it really helps to align with our community needs and this leads to a natural progression of purchasing offers. -Tara
“People would ask me, “How did you get so big?” I’m like “What?”. I couldn’t have cared less at the start. I believed my message had value. -Beatrice
Yes, it’s important to make a profit, but it’s not everything. It’s not what it’s really about. Remember–impacting a few people is important.
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What Are the Consequences When Your Motives Aren’t In Alignment With Your Mission?
“You can’t hide what your intentions are through your voice.” -Beatrice
This doesn’t mean can’t utilize podcasts for business!
Beatrice waived back and forth, for about six months before deciding to commit and coming on board with us. She had some limiting beliefs around podcasts.
“Podcasts aren’t known as being a profitable thing by nature, but I didn’t understand that it’s a vehicle. It’s a vehicle for reaching your ideal clients, for giving value, yes, but for sharing what you have to offer.” -Beatrice
For Beatrice, it was that and overcoming fears around selling. Knowing how to do it in a way that wasn’t off-putting. She realized she needed help and that it wasn’t her skillset, which is why she teamed up with CEO PWR.
This is how we’re building successful partnerships.
What Had You Thinking About Working With CEO PWR?
Beatrice realized she wasn’t sharing content around podcasts. She didn’t have awareness. With us, with CEO PWR, she was able to see the work we put in—our blogs, social media posts, etc. She didn’t have extra to give.
She also realized that with her guests, as they entered her listeners’ world, she realized she was shortcoming herself and that she had things to offer, too, but she wasn’t doing it. She was struggling with being everywhere and doing everything, as well as organization.
“It was difficult to know how to sell with no plan or know how to share.” -Beatrice
My first VIP day call with Beatrice was about content strategy. Beatrice made it known she is not a planner. CEO PWR worked with Beatrice to ensure she didn’t feel overloaded. This allowed her to feel free!
“One of the reasons that held me back was that you were going to make me talk about things I don’t want to talk about and it’s going to be rigid.” -Beatrice
But it wasn’t this—it was collaborative. We made sure to really hear her and find a way to lead into a launch and prepare people. We didn’t push her to be someone she isn’t—it’s always about finding a balance with our clients and finding what works best for each one of them.
What Happened With Your First Launch After Working With CEO PWR?
We first made a rough plan a couple of months ahead. We came at things from different angles and added variety to them. We decided to bring on past clients, which Beatrice was hesitant to do at first, but they were so happy and willing. Beatrice had even heard from multiple students that shared with her how seen they felt—how helpful this was for them.
“People are always looking for themselves in other people’s stories.” -Tara
Making this connection with the audience, even though it was done from the heart, with the right message, heavily impacted the audience’s decision-making toward buying Beatrice’s program.
“Wow, I didn’t think about prepping people. Prepping them through the podcast. It made a world of a difference when we did do that.” -Beatrice
This was the third time Beatrice had launched this specific program, but the first time while working with CEO PWR, and implementing strategic content planning.
Beatrice could see the difference. It more than DOUBLED her revenue—it was insane! There is a lot of clarity in podcast and messaging, if you are ensuring your messaging is right, that your content is right. Ensuring that the process is seamless.
“If your messaging is wrong people aren’t sure what they’re opting in to”. -Beatrice
Messaging is the foundation of everything. Yes, money is awesome, but also knowing how many people are impacted by your work is worth more than any dollar amount.
This was what was important for Beatrice. Her mindset wasn’t that this had to make her more money, even though that would be great, it was about getting her message out there.
“Thank you for this! This changed my life.” -Beatrice
What Was The Impact On You?
For Beatrice, the impact was resonating.
“Wow, a game-changer—a moment of needing more…wanting more…” from clients.” -Beatrice
She was happy to know that what she was trying to convey was actually getting heard on the other side of the microphone. It was resonating with people. Her message was being heard on a deep level and people were connecting.
There is this idea that podcasts can’t be all-encompassing. That they get overlooked, because they can’t reach your audience in all the same ways other avenues do, but that’s simply not true.
“Non-business coaches often have this idea that you can’t be successful in the same way or that it’s harder, but it’s not true at all. There are things people need—in every category possible.” -Beatrice
Podcasts have so many opportunities to clarify a message and speak to your ideal client. When you’re going through this process, around and around in the daily grind, it’s important you don’t lose vision.
You don’t want to lose sight of your mission. You need to ask yourself why you’re here and why you started in the first place. Plus, it’s too much to balance it all and get your vision clearly across to your audience.
“If you’re doing everything yourself, you’re going to lose the vision for sure.” -Beatrice
What Was the Most Unexpected Benefit from Working With Tara’s Team at CEO PWR?
“Learning how to plan.” -Beatrice
She now looked at her own business through a different lens. Her unexpected benefit was having more foresight and this allowed more wiggle room. Everything could work in concert with whatever was next. We could plan ahead two months through our relationship—so she wasn’t feeling pressured.
What Was Your Deciding Factor to Finally Say “Let’s Do This” With CEO PWR?
Beatrice could see she was scaling after two good launches so she really had to start looking at things from her “CEO hat”.
“When you put on that hat you make decisions that are for later. I realized I am scaling and if I don’t do it now it’s the last point, it’s now or never.” -Beatrice
“Am I going to have wanted to have worked with CEO PWR.” -Beatrice
For most of our life, we make decisions in the moment—personal or business. We’re constantly making micro-decisions, but we don’t stop to look at the bigger picture. What I love at CEO PWR is that our mission is helping business owners step into their CEO roles. Because once you’re here—the possibilities are endless.
Why CEO PWR vs. A Podcast Editor?
Beatrice shared that she really rode the fence on this one, but she knew that a podcast editor wouldn’t be able to create content. They wouldn’t know all of the moving pieces and be able to implement them seamlessly.
“With you, the great thing is you’re all “in the know” about the same thing, or your team is all “in the know” about the same thing, so it’s pretty hands-off—I don’t really have to do anything…” -Beatrice
“I can’t get enough of the copywriting, graphic design…everyone knows how to make everything flow the way I would if I could.” -Beatrice
As a CEO you don’t have the time and space to pull the episode apart and pull different pieces of content from it to repurpose and leverage. What we do at CEO PWR is we take over all the pieces and give it the love it deserves and still relays your message in multiple forms, for multiple learning types, and for how people consume it. Then as a CEO, you don’t have to worry about managing all of that.
“…With CEO PWR it’s dynamic…”
What Message and Programs Would You Like to Share?
I’ve really loved working with Beatrice, and I want to help share her message and connect you with this amazing & inspiring woman. So, here they are!
To find Beatrice, you can check out her website or find her on Instagram.
She also has a new dating program launching at the end of January and starting in February. It’s for those who are single and feeling doubt in their love life to transition into feeling magnetic and confident about dating and getting to have exactly what they desire.
The name isn’t yet revealed so you’ll have to tune into Beatrice’s podcast, The Self Love Fix Podcast, to hear all the details! It’s going to be amazing!
A special thanks to Beatrice for sharing her experience!
Don’t forget to pre-enroll for EMPWRED to leverage the PWR of podcasting to profit & innovate in your business…your way!
